I think it’s high time I discuss the monster that was the rebranding of my little piece of internet landscape, don’t you? I will most likely get wordy,and kind of technical, so I apologize in advance.
First, let’s start with the basics. What is a brand? Well, think of brands you recognize, like Target, Starbuck’s, Chevron, and on and on. These companies have worked hard to have “brand recognition”. You know them most likely by just their logos, and you have an opinion about them based on your experience – whether it’s good or bad.
The same holds true for blogs. As a blogger, we work very hard to build a brand, and develop brand recognition from our readers. For nearly four years, I blogged as One Tough Mother, and became recognized by my name, my logo, and the style of my blog. My readers knew me, trusted me, and liked what they saw here on One Tough Mother.
So why rebrand?
Well, I grew and changed, and after taking six months off from blogging, I realized that not only was I a different person, but this space was different, too. I’m in a different phase of my life, and One Tough Mother no longer reflected me. And really, that is what a blog should do, right – reflect it’s author.
Rebranding from One Tough Mother to Sweet Tea & Saving Grace felt like coming home, back to my roots, back to my original starting point. It was a sense of completion, but also a new beginning. When I originally started blogging, I wrote about my family and the things we did together. I shared insights into my faith, my struggles, and my joys. I got away from that and became the blog that most of my readers recognized, the one that reflected my tagline – “Organize, Decorate and Craft a Good Life”. There wasn’t anything wrong with that, but it wasn’t true to myself and my life.
To be perfectly honest, it was more stress than it was worth and that’s why I stepped away for a time. I needed to regroup and reassess and figure out what it was I really wanted to write about and share.
When I got to a point in my life where I felt ready to begin again, initially I decided to start over completely – a new domain name, a different platform, a new logo and tagline, and all new content. After a couple of weeks, I decided I wanted to just rebrand One Tough Mother and combine my old content with my new content. After all, just six months ago I paid big bucks to buy the hosting and theme and transfer from Blogger to WordPress, so why waste it, right?
How did I rebrand?
Head over to the new home of all things blog & email marketing, Sweet Tea, LLC, to see the rest of this post. (Promise it’s worth it!)
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