Bloggers and online entrepreneurs probably know that they need to have social media accounts in place, and an email list. However, using social media and email marketing in tandem can provide opportunities for exponential growth. I’m going to show you how to make this happen.
A couple weeks ago, I hosted a free webinar with Tiffany from The House Down the Lane, called “Dynamic Duo: Social Media + Email Marketing”. (You can catch the replay HERE.) We presented a lot of information, so I thought it would be beneficial to write it all out so you can have a reference to pin and share.
Now, let’s dive into using social media & email marketing together to create massive engagement and exponential growth.
Let’s Start With Your Newsletter:
#1 – Include social media links & share options in your newsletter.
Be sure that you include clickable icons in your newsletter. In MailChimp, you can easily drag the social media tool into the body of your newsletter template and add the URLs of each of your accounts. Or, you can create custom social media icons, then use the HTML tool to add these to your newsletter.
It’s also a good idea to give your newsletter subscribers the opportunity to share your newsletter. Include links that allow readers to tweet, share on Facebook, and forward your email to their friends. If your newsletter creates valuable content, this will help you generate more subscribers.
#2 – Highlight your favorite social media accounts in the body of your newsletter.
Most of us spend more time on one or two specific social media accounts. Let your newsletter readers know what you’re up to in other parts of the internet.
Include information about your Twitter chats, Instagram challenges, favorite Pinterest boards, or entertaining Facebook conversations. Share screenshots and link to each specific platform, encouraging subscribers to click over and interact.
#3 – Include social media links in your Unsubscribe form.
People will unsubscribe from your email list. It’s inevitable. But that doesn’t necessarily mean they don’t like you or your content. It may just mean they get entirely too many emails and want to opt out of everything.
Let them know that there are no hard feelings, and you would love to stay in touch. Include links to your social media accounts and ask them to follow you there so they stay in the loop without filling their inbox.
#4 – Create a thank-you page & include your social media links.
It’s perfectly fine to use the generic “thank you for signing up” email that comes standard in your email service provider. However, you can go a step further and create a custom thank-you page that your new subscribers see instead.
A thank-you page is a great way to deliver opt-in offers, introduce yourself and your blog, and share links to your social media accounts.
Want to get tips for each social media platform? No problem! CLICK THE IMAGE BELOW TO DOWNLOAD YOUR FREE GUIDE!
Email marketing and social media are great tools for every blogger, and by combining them, you can create a virtual powerhouse that will help you reach more readers and build a better community!
6 Responses
I love the idea of leaving social media links in the unsubscribe page. That’s a new one to me! Great way to retain readership if they’ve decided they don’t want emails.
Great tips! I paused while reading to immediately add the social buttons on my unsubscribe form. Genius!
Awesome Becca! I’m glad there were some actionable tips in there for you. 🙂
It really is, and something that’s often overlooked. I think too many bloggers take it personally when someone unsubscribes, but we need to look at it in a different way and grab that engagement on other platforms. Glad you enjoyed the post!
Social media links on the unsubscribe page = GENIUS!!! Just added them to mine. Thanks for always sharing such terrific – and actionable – tips!
Hey thanks Meredith! So glad you found something helpful! 🙂